Hype’s a funny old thing. A mixture of elated expectation, anticipated future greatness and a general scattering of weak prospects enhanced by Chinese whispers. It’s inaudible presence usually crumbles beneath the force of pressure, and generally, the band turns out to be a pile of no-hopers who’s supposed revolutionary art is nothing more than a ephemeral whim.But with The Big Pink it’s different. There’s no gaudy gimmickry trusted upon you with promises of eminence, it’s kept simple - and simple, as we all found out after the Test Icicles plummeted to their undignified deaths, is what works best.
The Big Pink’s second single is a grand, dreamy, shoe-gaze squeeze. Its obsolete noise-making thrust shows them to be not ahead of the game, just simply and successfully channelling a sound that many have troubled themselves to hone. It’s lengthy static and novel boundless blare would sit comfortably under the repetitive glare of a strobe light - something I think we can all expect to see a lot more of in the future.
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