The highly anticipated release of everyone's favorite aggy Manc's clothing label is now upon us. Oasis front man - the general of swagger, the daddy of rock 'n' roll, Mr Liam Gallagher has picked up the sewing needle, or rather ordered someone else to pick it up, and ventured into the uncompromising realm of fashion.
Gallagher's Pretty Green label is a statement of everything Liam. It's Mr Morning Glory's perception of the rock 'n' roll image that he feels is currently mid-hiatus at this moment in time. "I'm not into the skinny look and pointy shoes," he explained in this month's issue of GQ magazine, "They're just not on - they're for girls" he continued, well what else would you expect of him? And if I'm brutally honest, although sometimes guilty of such "skinny" attire, I do see where he's coming from. The whole music-fashion relationship has become a little tedious, predictable and unimaginative. You only have to wander the streets of Shoreditch to see such scope such suckers and you already get the picture.
With this in mind I was rather excited to see what Gallagher had in store for the lost fashion victims of this nation. I mean, he often looks rather sharp, bar those infamous leopard loafers and what made this even more appealing was big G's zealous approach to his new project - he was as enthusiastic as most had ever seen him - elated on a Vivianne Westwood cloud of creation with rock and roll and fashion in mind.
Then the day of release came. Wannabe mods flocked to the internet like Jacko round a stray child. With demand to get on the site so epic Gallagher's people even had trouble logging on to see what paisley treats were in store. "I'm on!" they cried... "Oh...that's it? that's really it is it? Well that was a waste of time...."
After expecting to see a selection of eclectic threads that filled that missing mod-like gap in the fashion world I was greeted by a small handful of items that are simply Primark products with a "Pretty Green" label and a heafty price tag. For someone who wanted to created clothing that his fans would want to wear I'm a little bemused as to how he thinks that £110 for a windbreaker jacket is acceptable. The fundamental foundations behind Gallagher's creations are simple - get a plain item of clothing and slap a logo on it. It looked like there was very little thought that went into this range of clothing, where's the attitude?, where's the swagger?, and where's the originality?
And then, it got worse. A double page spread in the June/July is of GQ saw Gallagher expand on his...collection? A tweet jacket, a Cashmere overcoat, jeans and a number of shirts all appeared in the article, and you know what? they look pretty darn cool. They really epitomise what was expected of Mr G - stylish, of high quality and uber-cool. But then came shock number two. £185 for a pair of Desert Boots...huh? £450 for a jacket...You what? Is this some sort of sick joke? Now unless your income resembles that of rock royalty or your some sort of elite socialite you're going to have problems forking out half a grand for a jacket.
I'm not writing this from the point of view of some sort of tight-pocketed money grabbing stinge-bag, I'm just being realistic. I've spent considerable amounts on the odd garment before, but this is some Vogue-esqe Harrods-shit. How does a supposed working-class man of the people expect his adoring fans to follow suit and purchase one of these items? well that's beside me. I wont go into whether he needs the money, because apparently he said he's not doing it for that, so i will leave it at that - and up to the imagination - why of why Mr Gallagher. As he said though, I suppose he's got a wardrobe out of it.
I guess he'll be seeing sheep in skinny jeans and pointy shoes for a little bit longer.
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